Mahindra & Mahindra Ltd., the tractor and utility vehicle major, entered the field of Power Generation in 2001. Today, M&M engines under the brand name Mahindra Powerol are powering Diesel Generating sets from 5kVA to 140 kVA.
Mahindra & Mahindra Ltd. announced the launch of higher rating generator sets for the Indian Market. The enhanced range of popular nodes for 82.5kVA, 100kVA & 140kVA will cater to a wide range of segments like captive power units, hospitality industry, IT parks, commercial complexes, retail outlets, infrastructure sectors etc. The engines powering the new generator sets come with a standard fitment of electronic governor, an industry first in the product range, thereby responding faster to sudden loading & unloading conditions. The vibration & noise level are amazingly lower when compared to other products in the similar range.
Mahindra & Mahindra Ltd., the tractor and utility vehicle major had entered the field of Power Generation in 2001. In a short span of 7 years Mahindra Powerol has sold over 100,000 DG Sets.
In its quest & contribution towards environment sustainability, Mahindra Powerol has recently announced the launch of B100 biodiesel Generator Sets for the Indian Market. The usage of biodiesel fuel (as per IS 15607 2005) would be applicable for all the current range of Mahindra engines starting from 7.5kVA upto 62.5kVA. Mahindra Powerol would also extend this to other range of engines in the near future.
Mahindra Powerol Diesel Generating sets (DG Sets) are certified for the stringent Noise and Pollution norms made mandatory by CPCB (Central Pollution Control Board). Mahindra Powerol Engines are also suitable for Industrial applications like Crane, Compressors, Forklifts, Rice Mills & Concrete Mixers. Mahindra Powerol Engines are also suitable for agriculture and marine applications.
Mahindra Powerol DG sets have already become the 1st choice of Telecom majors like Reliance Infocomm, Airtel, Tata Tele, Hutch, Nokia, BSNL, MTNL etc to support their communication network spread across the country. This has led to Mahindra Powerol already dominating the Telecom segment.Recently Mahindra Powerol has won Frost & Sullivan Voice of Customer award for the most preferred brand in telecom cell-sites segment.
Besides Telecom, Mahindra Powerol DG sets are attracting customers from a diverse cross-section of industries. Among others, State Bank Of India, ICICI Bank, J&K Bank, Department of Posts, ITC, Asian Paints, Sahara Housing, IOCL, BPCL, HPCL, IBP, Reliance Petroleum, Essar Oil etc., are also customers of Mahindra Powerol. Mahindra Powerol DG sets are also available in exclusive showrooms all over India. At present we have around 25 Retail showrooms selling DG Sets across different cities in India.
Mahindra Powerol is taking care of the entire value chain of customers. This not only covers areas like personalized transportation of the DG sets, Installation & Commissioning etc., but also encompasses the Annual and Comprehensive Maintenance Contracts at the other end of the spectrum.
An exclusive after-sales-service network, numbering over 130 outlets, created for this new division covers every corner of the country including J&K, Andaman and Northeast.
Keeping in view yet another critical requirement of customers, Mahindra Powerol joined hands with leading finance companies to provide Retail Finance to customers. Notably, this is the first time that organized Retail Finance is offered in the DG set industry.